Summary: Burst Media, an online media company, is launching a series of online video channels offering a variety of programming. This is an expansion into online TV, which Senior Vice President Jessica McGranenhan claims "has become a vital, integral part of online media consumption." These video channels will be incorporated onto other online publisher's website, such as fashiononerouge.com's use of the fashion channel on their website. These channels will consist of independent content, since this is what Burst is built around - indie media.
Analysis: Entrepreneurship consists of innovating, finding new markets, and offering new products. Online businesses have been the single biggest source of entrepreneurship over the last 15 years, with the exception of computer technologies. Facebook, twitter, amazon, and host of other websites have redefined our society. Online media has been quickly displacing more traditional media. Netflix has slowly but surely made itself into one of the most prominent movie distributors through its online service. The entire move towards online distribution of video is an important part of the recent media revolution. Hulu only recently began to crack open that opportunity, and increased levels of it, as well as new content, will strengthen the market as a whole.
Additonally, indie media is a very important part of entrepreneurship, and offering indie television over the internet is not only a way of expanding the online media market, but it can bring a whole new market to independent media, the same way social networking gave a whole new level of depth to independent bands.
Analysis: Entrepreneurship consists of innovating, finding new markets, and offering new products. Online businesses have been the single biggest source of entrepreneurship over the last 15 years, with the exception of computer technologies. Facebook, twitter, amazon, and host of other websites have redefined our society. Online media has been quickly displacing more traditional media. Netflix has slowly but surely made itself into one of the most prominent movie distributors through its online service. The entire move towards online distribution of video is an important part of the recent media revolution. Hulu only recently began to crack open that opportunity, and increased levels of it, as well as new content, will strengthen the market as a whole.
Additonally, indie media is a very important part of entrepreneurship, and offering indie television over the internet is not only a way of expanding the online media market, but it can bring a whole new market to independent media, the same way social networking gave a whole new level of depth to independent bands.
While I think that online media is very important, I have some bad news for Burst: according to my most recent blog post, there's evidence of Google going into the online media industry also. It would be interesting if the company can grow fast enough and have enough content to not be outclassed by Google when/if it launches its media. Though there's potential that Burst can find a niche market of shows which aren't offered by its competitors.
ReplyDeleteI agree with Ben. It's only a matter of time before other websites/providers/distributors begin to stream everything from mainstream television programs to classic films to indie media. Burst Media may be one of the first to delve into indie media, but there have got to be a bunch of other entrepreneurs waiting for the opportunity to create a similar site--but to charge money.
ReplyDeleteI agree with both, Ben and Amanda, especially if google already started doing a similar thing. Which makes me wonder...what if (like Ben said)Burst will be able to grow fast enough? Then, in the short run, Google won't be able to "outclass" them....but how about the long-run?
ReplyDelete-Saida Khamidova