Summary: According to an article on Comcast's website, "[Apple] Apps have opened up an entirely new world of possibility in nearly every industry, and the app revolution is poised to be a game-changer in the evolution of television." This is one example of how media providers have adapted to the technological climate and invented new ways of selling their services and products to consumers. Comcast has developed an Xfinity App that is compatible with the iPad and iPhone which creates another source of revenue for Comcast and the beginning of something new: cable subscriptions on your mobile device.
Analysis: This innovation is just one example of how companies adapt their products/services to haul in new customers and further satisfy old ones. The complicated and interesting thing about the media industry is that technology is constantly changing and improving which means that providers and distributors specifically must be in tune to what is going on, what customers will want next, and prematurely fill those needs. This just one way that competitors in the media distribution industry can stay ahead of the game: innovation.
Source: http://blog.comcast.com/2010/11/xfinity-tv-news-comcast-demos-ipad-app-at-web-20.html
